ILLIT "The 66th Japan Record Award" Newcomer of the Year Award! We're happy to have achieved our goal for this year."
ILLIT becomes the third K-pop girl group, after SNSD and 2NE1, to win the Newcomer Award at the JRA.
Source: Yahoo News
🙂😯🤔
Comments:
1. I think there should be a foreign category, or something like a Western music category, but for the Japan Record Award and New Artist Award, you should choose a Japanese artist.
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2. Their comments also seem to indicate that they are surprised to win the Newcomer of the Year award at the Japanese awards show, so congratulations to them.
You have been rewarded at the end of this year.
We look forward to your further success.
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3. Who is ILLIT? Many people may wonder this, but if you ask middle and high school students today who their favorite group is, their name is sure to come up at least once.They just recently released their second album, and they have a big following among the younger generation.
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4. I don't understand why they don't choose Japanese artists, but choose foreigners instead.
If that's the case, why don't they create a category for foreign artists?
It is strange that K-POP is chosen in spite of the name "Japan Record Award".
It makes no sense, is there some kind of deal going on behind the scenes?
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5. Whether it's JRA or Kohaku, alphabetical team names should be written in katakana so we know how to read them.
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6. The New Jeans, who dominated the world so much last year, no longer exist....
I think it is unnatural that popular groups change from one year to the next. It even feels like their popularity is artificially created.
Fast fashion has become a problem in this day and age, but I personally feel that this kind of fast music, like K-Pop, is also a trend that people listen to intensively for a certain period of time and then litter it away.
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7. The JRA Grand Prix is not like the Olympics or the World Championships, where numbers are competed for within fair rules. It's a well-known fact that the entertainment agencies are behind it, and that it's the result of money being moved around. Just because you get this award doesn't mean you are guaranteed a future (in the old days you could probably travel all over the country just for that). Musically, it's more valuable to be promoted as the No. 1 album of the year by Rockin' On and music magazines than this! It'd definitely be more valuable (well, I don't know if they're fair either). It's totally just TV and social networking.
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8. With the change in sources from mass media to SNS, I felt that more and more things that only a few people know about will become hit products in the future.
Marketing is also changing to an approach that creates a small portion of fans, and we are now in a different world than we were in the Heisei era.
It's a world where the polarization of uses and tastes is increasing, and unified values are fading away.
It's going to have both good and bad effects.
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9. The Record Award has long been said to be an award that can be won by paying money, with extremely vague selection criteria, and has no authority or value. I'd like to see the establishment of a separate, fair music award that is voted on electronically by the public.
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10. Last year, when YOASOBI's "Idol" was not even selected for the Excellence Award, the selection was arbitrary and it was just like an old media award. I think Spotify's or Youtube rankings are actually more indicative of the current trends.
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